Friday, 20 January 2012

Adverts mean a lower search ranking on Google.

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Google very recently changed the way they rank websites in organic listings, penalising web pages that are littered with fixed adverts and have no content in the top half. Surprisingly, pop-up and overlay adverts are not affected by this change.

The top half of a web page is always the first part that you see upon arrival. If it lacks content and has lots of adverts, then it’s not going to rank highly on Google’s organic listings. It seems like a worthwhile change on Google’s part as it rewards web pages that keep their content clear and prominent, because this is in the best interests of the readers of that content. Join our blog or ‘like’ us on Facebook to keep up to date on all things web.

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