The great thing about social media platforms is that they are free. The only cost involved is the time spent running them, and twitter is no different! Twitter is most useful for discovering what is going on ‘right now’, and it’s great for many businesses too as it provides a way to keep their customers updated and informed. A tweet could provide followers with links to a promotional offer or news story, or a status update running through what they are up to. Each tweet is limited to 140 characters in length so you won’t find yourself burning the midnight oil writing long articles to keep your followers entertained!
As with other social media outlets, twitter is a quick and easy way for customers to see what is going on without having to actually visit the website or blog of a company. For example, @MarksandSpencer, currently sell a vegan range that I would not have otherwise known about had I not been following them on twitter. So there’s no doubt it’s a great way of reaching out to your target audience.
Although twitter is free, at a cost, you can take a step further in reaching your audience by using twitter’s ‘Promoted Accounts’ feature. By signing up to this feature, twitter will position your twitter account in front of users who might be interested in following your company using the ‘who to follow’ widget. It is well worth while if you have a small following online and are looking to build your brand. ‘Promoted tweets’ may also be of interest if you are running a promotion or launching a new product, for example, and are looking to extend the reach of your message. Promoted Tweets also make good use of your brand advocates, encouraging sales and interest through retweets and recommendations.
We have briefly covered just how useful twitter is for many businesses to reach new and existing customers. Here at The Drawing Board, we provide social media consultancy, management and copywriting services. To find out more please call us on 01841 540 874 or email info@sketchanidea.co.uk.
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