Monday 24 May 2010

Miller Countrywide plumb new depths of crass marketing desperation

You have to hand it to these estate agents’ marketing departments for their pathetic attempts to commoditise the property market and stimulate sales. Previous campaigns such as “buy one get one free” (for flats in various places) and Stratton Creber’s “End of year Sale” have now been out performed in totally crassness by Miller Countrywide who seem to think that sellers will be motivated to put their houses up with them so they can get-in on a viewing weekend to stimulate sales before the World Cup starts…

Obviously the same marketing manager, probably from an FMCG background, has been moving between these companies with his “new” ethos… “it’s just like selling fish fingers mate… you just got to tell them what to do… trust me I'm a marketer”…

Anyways nothing is more likely to make me blog than the total stupidity of a marketing campaign, and the national estate agents seem to be winning on goal difference.

Miller Countrywide's latest stupidity

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