Monday 16 November 2009

Brochures don’t market…

Buca - why? Because I love her... A lot of our clients start off thinking that they want an online brochure. We always ask the question “why” – why do you want a website, what do you want it to do. I think being so geographically remote from the nation’s commercial hubs has resulted in Cornwall having less exposure to professional marketing, and this is why people have less knowledge of the sales process and the role of their web site in it.

We spend a lot of time helping our clients understand what it is they are actually selling… how they are different and what the role of their website is… inevitably it is ultimately to drive a sale or create an opportunity… informing, demonstrating, explaining are simply steps on that sales ladder.

It makes our job a lot more fulfilling however as the majority of our clients are able to experience a significant step change in the impact of their new website on their business.

Ocean Magic and NS Boards for example have been getting a large number of orders directly from their website that would otherwise have gone to competitors. Got to love it when a plan comes together!

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